[{"@context":"https:\/\/schema.org\/","@type":"Article","@id":"https:\/\/www.pados.cz\/jak-o-sobe-dat-vedet-svetu\/#Article","mainEntityOfPage":"https:\/\/www.pados.cz\/jak-o-sobe-dat-vedet-svetu\/","headline":"Jak o sob\u011b d\u00e1t v\u011bd\u011bt sv\u011btu?","name":"Jak o sob\u011b d\u00e1t v\u011bd\u011bt sv\u011btu?","description":"V posledn\u00edch letech jsme reklamn\u00edmi pouta\u010di obklopeny na ka\u017ed\u00e9m m\u00edst\u011b a hlavn\u011b v situac\u00edch, kdy si jejich p\u0159\u00edtomnost mnohdy ani neuv\u011bdomujeme. Je to \u0161patn\u011b? V prvn\u00ed \u0159ad\u011b je asi pot\u0159eba poznamenat, \u017ee do zna\u010dn\u00e9 m\u00edry z\u00e1le\u017e\u00ed, na kter\u00e9 ze stran se nach\u00e1z\u00edme. Pokud nab\u00edz\u00edme produkt nebo slu\u017ebu a chceme nejl\u00e9pe zac\u00edlit na potencion\u00e1ln\u00ed z\u00e1kazn\u00edky a […]","datePublished":"2021-06-26","dateModified":"2021-06-26","author":{"@type":"Person","@id":"https:\/\/www.pados.cz\/author\/#Person","name":"","url":"https:\/\/www.pados.cz\/author\/","identifier":1,"image":{"@type":"ImageObject","@id":"https:\/\/secure.gravatar.com\/avatar\/0379e0c919e89f337c2f51ff1404922f8441b43281fb91f3719df99f70b9888f?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/0379e0c919e89f337c2f51ff1404922f8441b43281fb91f3719df99f70b9888f?s=96&d=mm&r=g","height":96,"width":96}},"publisher":{"@type":"Organization","name":"pados.cz","logo":{"@type":"ImageObject","@id":"\/logo.png","url":"\/logo.png","width":600,"height":60}},"image":{"@type":"ImageObject","@id":"https:\/\/www.pados.cz\/wp-content\/uploads\/PPC%20marketing_l2GMpN.jpg","url":"https:\/\/www.pados.cz\/wp-content\/uploads\/PPC%20marketing_l2GMpN.jpg","height":0,"width":0},"url":"https:\/\/www.pados.cz\/jak-o-sobe-dat-vedet-svetu\/","about":["Zbo\u017e\u00ed"],"wordCount":403,"articleBody":"        V posledn\u00edch letech jsme reklamn\u00edmi pouta\u010di obklopeny na ka\u017ed\u00e9m m\u00edst\u011b a hlavn\u011b v situac\u00edch, kdy si jejich p\u0159\u00edtomnost mnohdy ani neuv\u011bdomujeme. Je to \u0161patn\u011b? V prvn\u00ed \u0159ad\u011b je asi pot\u0159eba poznamenat, \u017ee do zna\u010dn\u00e9 m\u00edry z\u00e1le\u017e\u00ed, na kter\u00e9 ze stran se nach\u00e1z\u00edme. Pokud nab\u00edz\u00edme produkt nebo slu\u017ebu a chceme nejl\u00e9pe zac\u00edlit na potencion\u00e1ln\u00ed z\u00e1kazn\u00edky a klienty, je to pr\u00e1v\u011b reklama, kter\u00e1 by n\u00e1m k tomu m\u011bla do zna\u010dn\u00e9 m\u00edry dopomoci. Na druh\u00e9 stran\u011b v\u0161ak stoj\u00ed z\u00e1kazn\u00edk, kter\u00e9mu jsou reklamy filtrov\u00e1ny dle n\u00e1v\u0161t\u011bvnosti jednotliv\u00fdch str\u00e1nek. Reklamn\u00ed algoritmy zac\u00edl\u00ed s ur\u010ditou p\u0159esnost\u00ed na potencion\u00e1ln\u00edho z\u00e1kazn\u00edka a nab\u00eddne mu produkty, kter\u00e9 by ho m\u011bli dle historie prohl\u00ed\u017een\u00ed na internetu zaujmout. V praxi to znamen\u00e1 jedin\u00e9, pokud nap\u0159\u00edklad pokukujete po nov\u00e9 televizi, algoritmus v\u00e1m n\u00e1sledn\u011b bude p\u0159edkl\u00e1dat reklamy s nejr\u016fzn\u011bj\u0161\u00edmi nab\u00eddkami televiz\u00ed. Podv\u011bdom\u011b je v\u00e1m tak neust\u00e1le zobrazov\u00e1n konkr\u00e9tn\u00ed typ reklam, kter\u00fd c\u00edl\u00ed na va\u0161e moment\u00e1ln\u00ed pot\u0159eby.  Firmy se v posledn\u00edch letech nau\u010dily c\u00edlit reklamu velmi d\u016fmysln\u011b. Reklam\u00e1m v televiz\u00edch pomalu odzvonilo a v\u011bt\u0161ina spole\u010dnost\u00ed se pomalu ale jist\u011b p\u0159esouv\u00e1 na internet. Televizn\u00ed reklama je mnohdy p\u0159edra\u017een\u00e1 a jen m\u00e1lokdy dok\u00e1\u017ee zac\u00edlit na konkr\u00e9tn\u00ed c\u00edlovou skupinu. Reklama na soci\u00e1ln\u00edch s\u00edt\u00edch, internetov\u00fdch p\u0159ehr\u00e1va\u010d\u00edch vide\u00ed nebo t\u0159eba ve va\u0161em obl\u00edben\u00e9m blogu, kter\u00fd si s ur\u010ditou pravidelnost\u00ed \u010dtete.   Mnoho firem tak\u00e9 c\u00edl\u00ed na tzv. PPC reklamu, co\u017e vlastn\u011b nen\u00ed nic jin\u00e9ho ne\u017e model internetov\u00e9 reklamy, kde inzerent plat\u00ed za kliknut\u00ed na dan\u00fd reklamn\u00ed inzer\u00e1t. Je to prost\u00fd a l\u00e9ty prov\u011b\u0159en\u00fd zp\u016fsob, jak p\u0159il\u00e1kat v\u011bt\u0161\u00ed masy z\u00e1kazn\u00edk\u016f na konkr\u00e9tn\u00ed webovou str\u00e1nku. PPC kampan n\u00e1vod je tak velmi prost\u00fd. Za pomoci nab\u00eddky finan\u010dn\u00edho p\u0159iv\u00fdd\u011blku, z\u00edskat co mo\u017en\u00e1 nejvy\u0161\u0161\u00ed n\u00e1v\u0161t\u011bvnost. Pt\u00e1te se, jak vytvo\u0159it PPC kampan? Na podobnou problematiku se specializuje \u0159ada firem jak u n\u00e1s, tak v zahrani\u010d\u00ed.                                                                                                                                                                                                                                                                                                                                                                                                  "},{"@context":"https:\/\/schema.org\/","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"name":"Jak o sob\u011b d\u00e1t v\u011bd\u011bt sv\u011btu?","item":"https:\/\/www.pados.cz\/jak-o-sobe-dat-vedet-svetu\/#breadcrumbitem"}]}]